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10 Reasons Your Small Business Should Hire a Freelance Copywriter

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Recently Google announced that it has developed algorithms that will promote high-quality writing and remove the overabundance of spammers and sub-standard content.

Just as the search engines have taken notice and adjusted the way they index and display content, so too must your business develop an online marketing strategy that focuses on the creation of quality content rather than an overreliance on SEO and empty copy.  

In light of the above, now is the time to utilize the services of a professional copywriter who can create compelling and quality content that will advance your brand in the eyes of readers.

Content is king and drives traffic, which, in turn, drives revenue. Below we will discuss ten benefits of using professional freelance copywriters.

1. Help Your Company Make a Great First Impression!

Because you have only one opportunity to make a great first impression on potential clients, presenting them with sub-standard, poorly written content will only serve to turn them away. As a result, you have wasted all the money spent to develop your online marketing strategy. A professional freelance copywriter knows how to prepare quality and compelling copy that leaves a favorable impression with site visitors, thereby driving traffic and motivating them to stay.

2. Freelance Copywriters Advance Marketing Strategy

Quality content makes for a great marriage between marketing and writing: content that is of high quality is much easier to promote than keyword dense copy. This is because good content can place your Web site higher in search engine rankings. Substantive content will also help your site surpass competitors who continue to submit sub-par articles in their continuing quest for quantity over quality.

A professional freelance copywriter is knowledgeable about Internet marketing strategy to attract clients. Rather than insert keywords in a haphazard fashion, a professional freelance copywriter will seamlessly insert these keywords to create flowing and elegant copy. They ensure that all content is consistent with your company core values and that it positions your firm favorably with regard to search engine ranking.

3. Freelance Copywriters Provide Value

Whatever the actual cost you negotiate with the copywriter, keep in mind the value that these professionals provide. By creating high quality content, thereby boosting your search engine rankings and number of qualified leads, their efforts will serve to close sales and boost company revenue.

4. Copywriters are Versatile

Some copywriters serve a particular niche market such as technical or ad copy. Other writers are generalists able to compose content in a wide variety of areas. Both are valuable resources and the service you use will depend on your firm’s written communication needs. If you have diverse projects, a generalist will be able to bring versatility to a wide variety of assignments. If you have a need for only one type of writing (e.g. ad copy) a niche copywriter may serve you well.

5. Freelance Writers are Able to Focus on the Task

Most managers have many tasks requiring their attention so are usually not able to leave these other responsibilities and focus on writing content for the company Web site or newsletter. In many cases, this will mean preparing the content during off hours. However, hiring a freelance copywriter to handle important writing projects permits managers to focus on job priorities and make the most productive use of their the time.

6. Ease of Communication and Control

Many business owners find that they need to supervise several writing projects at one time— each a priority—with no expertise to ensure that the process flows smoothly. Engaging an experienced freelance copywriter provides ease of communication and a simple process flow. Rather than trying to track the development of each project, managers can simply interact with one professional who has the expertise to supervise each project to a successful conclusion.

7. A Freelance Copywriter Will Ensure Content Consistency

Five managers producing company literature will create five variations in terms of quality and tone. Marketing managers appreciate the consistency of content that a professional copywriter can provide. This is especially important with content that reaches a wide audience (such as that posted to the company blog or Web site) where a consistent message is important in developing a consistent brand.

8. Freelance Copywriters Can Save Time

Business owners are realizing that engaging a freelance copywriter is an effective time management tool. Professional, well-written material—whether an article, brochure, or employee handbook—takes a significant amount of time to develop. Few managers are able to sit in front of their laptops for hours on end composing copy—even if they did, their efforts may miss the mark in terms of contributing to marketing strategy. On the other hand a professional copywriter’s sole responsibility is to create exceptional content that drives traffic.

9. Freelance Copywriters Reduce Overhead Costs!

Overhead expenses typically decrease when a firm uses independent contractors. For example, one marketing manger estimated that in the past he would spend about 15 percent of his time during the week supervising writing projects and another 15 percent editing copy produced by internal writing staff. He conservatively estimates that this translated into about one full day devoted to supervising and editing writing assignments. He reasoned that if he could contract-out the most important projects to a freelance copywriter, the savings would equal the elimination of one salaried employee from company overhead costs in terms of training and benefits.

10. Quality Content is a Deal Closer!

Closing deals requires a three-part effort: the marketing person who develops strategy to attract potential clients; the web designer who creates attention-grabbing designs that attract site visitors, and a professional freelance copywriter who composes high quality and sizzling content that seals the deal. Employing this triumvirate has proven time and again to be a successful strategy in building sales and increasing revenue.


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